Every day, your customers ask ChatGPT and Gemini questions your product should answer. Vizil shows you exactly how visible you are — and where you're invisible.
Get your GEO Score →When someone Googles your category, they see a list of results. When they ask ChatGPT the same question, they get a direct answer — with a short list of named tools. If you're not in that list, you don't exist.
Traditional SEO rankings don't predict AI visibility. A page can rank on page 1 in Google and still never be cited by ChatGPT. The factors that drive AI citations are different: authoritative external links, clear factual content, FAQ schema, entity recognition.
Vizil's GEO Score is the first metric purpose-built to measure this. It probes both OpenAI and Google Gemini — because a brand that appears in one and not the other has a gap worth understanding.
Vizil probes both ChatGPT and Google Gemini with queries across all four categories. Each probe returns a real response, which is analyzed for brand presence, accuracy, citation, and competitive position.
"Tell me about [Brand]" / "What is [Brand]?"
The baseline: does the AI know you exist and describe you correctly? This tests whether your brand has sufficient presence in AI training data and cited sources to generate an accurate response.
"Best tools for [category]" / "Top [category] software"
Do you appear when AI models name the leading products in your space? This is where most B2B SaaS companies are completely invisible — and where the highest-value AI traffic comes from.
"How do I [problem your product solves]?"
When someone describes a problem you solve and asks for help, does your brand surface as a solution? These are high-purchase-intent queries — missing here means losing potential buyers at the decision stage.
"[Brand] vs [Competitor]" / "Compare [Brand] and [Competitor]"
When your competitor is named alongside you, how does the AI characterize the comparison? Are your advantages accurately represented, or does the AI default to your competitor's positioning?
A composite GEO Score hides where the problem is. The sub-scores show you which specific lever to pull first.
How often your brand name or product is mentioned in AI responses across all 12 probe queries. A low score here means AI models rarely cite or mention you, regardless of query type.
How to improve
Build external citations — press mentions, product reviews, directory listings, and comparison articles that name your brand. AI models learn from cited sources.
Whether AI models describe your product, pricing, features, and positioning accurately when they do mention you. Inaccurate mentions can be worse than no mention — they send people to the wrong place.
How to improve
Add FAQ schema to your homepage and key pages. Write clear, factual "What is [Brand]?" content that AI can cite directly.
Whether AI models cite your website, blog posts, or documentation as sources in their responses. Low citation quality means AI is learning about you secondhand — from review sites, not from you directly.
How to improve
Publish authoritative long-form content with clear headings AI can parse. Add structured data markup. Get high-quality backlinks from industry sources.
How you rank relative to named competitors in AI responses. Are your differentiators represented? Are you framed as an alternative, a leader, or barely mentioned alongside stronger competitors?
How to improve
Publish detailed comparison pages ("You vs. Competitor") with specific, factual differences. These are heavily cited by AI models in comparison queries.
AI models are updated frequently. A competitor publishing new content, a product review site updating their rankings, or a blog post mentioning your category can shift your GEO Score within weeks.
Vizil runs your GEO Score on your plan's schedule — monthly on Free, weekly on Starter, daily on Growth — and shows you the trend over time so you can connect actions to score changes.
GEO Score trend — 90 days
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